What is ‘China chic’?
CGTN, 09 Dec 2021
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https://www.cgtn.com/video
For a long time, foreign brands reigned unchallenged in China. Shoppers saw them as status symbols and associated them with quality. But in recent years, Chinese brands have been slowly making inroads into the domestic market and changing consumers' perceptions. At the heart of this is Guochao, a trend that has been translated as "National tide," "China chic," and "Chinese retro" – but what does it mean?
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https://www.cgtn.com/video
For a long time, foreign brands reigned unchallenged in China. Shoppers saw them as status symbols and associated them with quality. But in recent years, Chinese brands have been slowly making inroads into the domestic market and changing consumers' perceptions. At the heart of this is Guochao, a trend that has been translated as "National tide," "China chic," and "Chinese retro" – but what does it mean?
Subscribe to us on YouTube: https://goo.gl/lP12gA
Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8
Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv
