Canada will soon become the first country in the world where warning labels must appear on individual cigarettes. The move was first announced last year by Health Canada and is aimed at helping people quit the habit. The regulations take effect Aug. 1 and will be phased in. King-size cigarettes will be the first to feature the warnings and will be sold in stores by the end of July 2024, followed by regular-size cigarettes, and little cigars with tipping paper and tubes by the end of April 2025. For a deeper perspective on efforts to kill the nicotine habit worldwide, FRANCE 24 is joined by Dr Brendan Canavan, Assistant Professor & Senior Lecturer in Marketing at the University of Nottingham.


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