Music, film and entertainment from South Korea is thrilling millions of people worldwide.
And their populaity has shown the world a different – and peaceful – way of exerting global influence.
Al Jazeera's Rob Reynolds reports from Southwest festival in Austin, Texas.

- Follow us on Twitter: https://twitter.com/AJEnglish/
- Find us on Facebook: https://www.facebook.com/aljazeera/
- Check our website: https://www.aljazeera.com/

#SouthKorea