France is home to some of the biggest luxury brands in the world. While many everyday businesses have struggled to bounce back from the health crisis, it’s been just the opposite for the most exclusive French labels. Jean-Noël Kapferer, professor emeritus of marketing, talks us through the success of luxury brands bouncing back from the pandemic. We also see how the luxury sector is making its way into the second-hand market, bringing in a whole new clientele. 

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