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Turkey rebrands as Türkiye - But will it catch on?

DW, 23 Jun 2022
Turkey has told the UN that it wishes from now on to be called "Türkiye" in all languages. President Recep Tayyip Erdogan and his government are on a campaign to rebrand the country's internationally recognized name from 'Turkey' -- to 'Türkiye', as it is spelled and pronounced in Turkish. For some time now, Ankara has been concerned with the English translation of the country's name — but why?


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